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Branding

Branding is the practice of creating a unique name, design, symbol, and overall image that represents a company or product, and differentiates it from competitors.

BRand identity service

Crafting a brand identity that reflects your values

A brand identity is more than just a logo or color scheme – it’s the visual representation of your business’s values, mission, and personality. A well-crafted brand identity can help your business stand out from the competition and create a lasting impression on your audience.

Our Brand Identity service is designed to help businesses create a cohesive and effective brand identity that accurately reflects their values and goals. We work closely with our clients to understand their business, target audience, and competition, and then develop a unique brand identity that sets them apart.

What's included

Brand Identity service includes

We’ll develop a comprehensive brand strategy, create a unique logo, and design collateral to reflect your business’s personality.

Brand Strategy

Brand Strategy

We’ll develop a comprehensive brand strategy that outlines your business’s unique selling proposition, target audience, messaging, and visual identity.

Logo Design

Logo Design

We’ll create a custom logo that accurately reflects your brand’s personality and resonates with your target audience.

Brand Guidelines

Brand Guidelines

We’ll develop brand guidelines that outline the usage of your logo, color scheme, typography, and other visual elements

Collateral Design

Collateral Design

We’ll create a range of collateral materials such as business cards, letterheads, brochures, and other marketing materials that reflect your brand identity.

Brand Implementation

Brand Implementation

We’ll work with you to ensure that your brand identity is implemented across all marketing channels, including your website, social media, and advertising.

Brand Audit

Brand Audit

Our team will conduct a thorough review of your current branding and marketing materials to identify areas for improvement.

Logo and Visual Identity Design

Our logo and visual identity design process involves creating multiple logo concepts for your brand, which we present to you for feedback and approval.

We then prepare digital artwork for the master logo, including variations in color and format, as well as a tagline lockup. Throughout the design process, we ensure that the logo concepts align with your brand’s values and vision, and demonstrate proof of concept across a variety of potential touchpoints.

 Our goal is to create a visually compelling and consistent brand identity that effectively communicates your brand’s message to your target audience.

Brand Strategy Services

Any company or institution that is growing needs to develop a brand strategy that will support future growth. We help develop and formalize the core foundational elements of your brand. 

Capture brand attributes and personality, develop tagline and pitch for sales and employee inspiration.

Find the right name to connect with your target audience and avoid hindering marketing efforts.

Determine branded house, house of brands, endorsed, or hybrid system to grow and market efficiently.

Brand implementation services

Brand implementation services involve taking the brand identity created during the branding process and implementing it across various touchpoints such as marketing collateral, advertising, websites, social media, and more.

This includes creating a comprehensive brand style guide that outlines brand standards for typography, color palette, visual elements, tone of voice, and messaging. Our team ensures that your brand is implemented consistently across all platforms and channels, to build brand recognition, trust, and loyalty with your target audience.

We work closely with you to understand your brand goals and objectives, and tailor our implementation services to fit your specific needs. 

Working process

Step-by-Step Process

Learn about each stage of our design process, from research and ideation to execution and delivery.

Frequently asked questions

FAQs: Brand Identity

Find answers to common questions about our Brand Identity service, including brand strategy, logo design, and collateral design.

What is a brand identity?

A brand identity is the visual representation of your business’s values, mission, and personality.

Why is brand identity important?

A well-crafted brand identity can help your business stand out from the competition and create a lasting impression on your audience.

How long does it take to develop a brand identity?

The timeline for developing a brand identity depends on the complexity of the project, but typically takes 4-6 weeks.

What is included in a brand identity package?

Our Brand Identity service includes brand strategy, logo design, brand guidelines, collateral design, and brand implementation & others.

How do you develop a brand strategy?

We work closely with our clients to understand their business, target audience, and competition, and then develop a comprehensive brand strategy.

Can you help us redesign our existing brand identity?

es! Our Brand Audit service can help identify areas for improvement and provide recommendations for how to refine and strengthen your existing brand identity.

A brand identity includes a logo, color scheme, typography, and other visual elements that together create a cohesive representation of your business.

How do you ensure consistency across all marketing materials?

Our Brand Guidelines service outlines the usage of your logo, color scheme, typography, and other visual elements to ensure consistency across all marketing materials.

Do you offer printing services for collateral materials?

We do not offer printing services, but we can provide you with high-quality digital files that you can take to a printing vendor.

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