BRand identity service
Crafting a brand identity that reflects your values
A brand identity is more than just a logo or color scheme – it’s the visual representation of your business’s values, mission, and personality. A well-crafted brand identity can help your business stand out from the competition and create a lasting impression on your audience.
Our Brand Identity service is designed to help businesses create a cohesive and effective brand identity that accurately reflects their values and goals. We work closely with our clients to understand their business, target audience, and competition, and then develop a unique brand identity that sets them apart.
What's included
Brand Identity service includes
We’ll develop a comprehensive brand strategy, create a unique logo, and design collateral to reflect your business’s personality.
Brand Strategy
We’ll develop a comprehensive brand strategy that outlines your business’s unique selling proposition, target audience, messaging, and visual identity.
Logo Design
We’ll create a custom logo that accurately reflects your brand’s personality and resonates with your target audience.
Brand Guidelines
We’ll develop brand guidelines that outline the usage of your logo, color scheme, typography, and other visual elements
Collateral Design
We’ll create a range of collateral materials such as business cards, letterheads, brochures, and other marketing materials that reflect your brand identity.
Brand Implementation
We’ll work with you to ensure that your brand identity is implemented across all marketing channels, including your website, social media, and advertising.
Brand Audit
Our team will conduct a thorough review of your current branding and marketing materials to identify areas for improvement.
Logo and Visual Identity Design
Our logo and visual identity design process involves creating multiple logo concepts for your brand, which we present to you for feedback and approval.
We then prepare digital artwork for the master logo, including variations in color and format, as well as a tagline lockup. Throughout the design process, we ensure that the logo concepts align with your brand’s values and vision, and demonstrate proof of concept across a variety of potential touchpoints.
Our goal is to create a visually compelling and consistent brand identity that effectively communicates your brand’s message to your target audience.
Brand Strategy Services
Any company or institution that is growing needs to develop a brand strategy that will support future growth. We help develop and formalize the core foundational elements of your brand.
- Brand Positioning and Messaging:
Capture brand attributes and personality, develop tagline and pitch for sales and employee inspiration.
- Naming for Company/Product/Service:
Find the right name to connect with your target audience and avoid hindering marketing efforts.
- Brand Architecture
Determine branded house, house of brands, endorsed, or hybrid system to grow and market efficiently.
Brand implementation services
Brand implementation services involve taking the brand identity created during the branding process and implementing it across various touchpoints such as marketing collateral, advertising, websites, social media, and more.
This includes creating a comprehensive brand style guide that outlines brand standards for typography, color palette, visual elements, tone of voice, and messaging. Our team ensures that your brand is implemented consistently across all platforms and channels, to build brand recognition, trust, and loyalty with your target audience.
We work closely with you to understand your brand goals and objectives, and tailor our implementation services to fit your specific needs.
Working process
Step-by-Step Process
Learn about each stage of our design process, from research and ideation to execution and delivery.
Discovery
We learn about your brand’s values, vision, audience, and competition to understand your unique identity and create a logo that reflects it.
Design
In this design phase, we create multiple logo concepts for your business / brand and present them to you for feedback and approval.
Refinement
We refine the chosen logo, ensuring it aligns with your brand’s vision and values while demonstrating proof of concept across potential touchpoints.
Delivery
We prepare and deliver final logo files for print and digital platforms, including color and format variations, and any additional variations needed.
Frequently asked questions
FAQs: Brand Identity
Find answers to common questions about our Brand Identity service, including brand strategy, logo design, and collateral design.
A brand identity is the visual representation of your business’s values, mission, and personality.
A well-crafted brand identity can help your business stand out from the competition and create a lasting impression on your audience.
The timeline for developing a brand identity depends on the complexity of the project, but typically takes 4-6 weeks.
Our Brand Identity service includes brand strategy, logo design, brand guidelines, collateral design, and brand implementation & others.
We work closely with our clients to understand their business, target audience, and competition, and then develop a comprehensive brand strategy.
es! Our Brand Audit service can help identify areas for improvement and provide recommendations for how to refine and strengthen your existing brand identity.
A brand identity includes a logo, color scheme, typography, and other visual elements that together create a cohesive representation of your business.
Our Brand Guidelines service outlines the usage of your logo, color scheme, typography, and other visual elements to ensure consistency across all marketing materials.
We do not offer printing services, but we can provide you with high-quality digital files that you can take to a printing vendor.